Website structure analysis is considered as the first and primary step which is normally called as website optimization. Site Analysis is one of the most important steps in optimizing a site. You will get to know about how you are judged by the search engines and the errors present on your site. This analysis is mainly done to make your site accessible and to improve the rank and nature of your site rather than reconstructing your website.

This analysis addresses the best practices to improve your sites visibility on search engines, which includes step-by-step keyword optimization, category and tag cloud creation, and PR techniques to increase inbound links and improve the rankings. Web page optimization makes your content to maximize the display speed. Fast display is the most important key for the success of a website. Due to this your profits increase, costs get reduced and improves customer satisfaction. Optimization transforms your pages to display navigable content faster, and to defer or delay off-site content.

The following steps are very important while analyzing a site:

• Date of Construction
• 404 Pages
• PR Structure
• Internal Links
• External Links
• Eliminating obstacles occurred in Search Engines

To maximize the display speed of your site, you can employ the following techniques:

• Minimizing HTTP requests
• Optimizing and resizing images
• Converting JavaScript behavior to CSS
• Using server-side sniffing
• Optimizing JavaScript for execution speed and file size
• Converting table layout to CSS layout
• Replacing inline style with CSS rules
• Minimizing display time while starting
• Loading JavaScript correctly

Website Optimization combines the disciplines of both online marketing and site performance which is necessary to attain a competitive advantage. Reducing the download footprint and improving the reliability will work synergistically with those marketing methods to improve the total effectiveness of your site.