A technique which websites likes the most is search engine optimization and it is broadly classified into two broad categories such as on page and off page optimization. Google being the major search engine changes its algorithm day by day and though Google do not reveal most of its algorithm, it gives few tips to maintain the website. In this post, what we are going to see is some of the myths and facts of on page optimization. Here it goes
- There is a point that the website which grows old plays a big role when it comes to Google rankings. The myth regarding age of the website is most people think that is so old will automatically rank better. The fact is that Google consider the age, but it does not rank high just because it is old.
- The structure of the URL is the most obvious thing and the most people do it wrong over here. The myth is that keyword stuffing as possible in each page will work. The fact is that better URL structure has advantage than dynamic URL
- We can say that in on page optimization, website title is one of the most important thing and they myth is that stuffing keywords in the title of the website would rank better. The fact is that you get penalty if you stuff keywords in title and it is better to place it in a way such that it is not spammy looking.