Advanced on page optimization
Semantic Connectivity
• Employing closely connected terms for the words boost the relevancy and rankings
• For example cats and pets have same meaning since cat comes under the category pets
• Similarly cat and feline so if you see search for a cat and found the word feline, the sudden thought that comes into your mind is that it is somewhat related and you go through the document
Block level optimization
• Make sure your page is pertinent and they have the content which is relevant to the query term
Internal and External Links
• This does not talks about the links pointing to the page and it is about the links that exist on the page
• Recently new York time have put external links to other websites in their page and they saw boost in rankings from the articles they did
• Google in their unpredicted algorithm have some loop holes and it is they reward the websites in which they actually link out to a good places
• This kind of tactics is like an ecosystem and it helps you to get reciprocal links in one or other way
Visitor’s happiness to a page
• It matters in Google how long the visitors are in your page and do they return again and again
• You should keep your page in such a way that visitors should not get irritated after they left your page and they should repeatedly visit your page.
• Visitors should enjoy your website in such a way that they should bookmark your page
Content uniqueness and formatting
• In panda updates, many websites got attacked through content issue and particularly due to duplicate content issue
• Having content which is literally quite well help to get better rankings
• Content formatting, length of the content, correctness and depthness all have an impact
• Always don’t think about stuffing keywords using keywords here and there or putting it in the title at the front
• Think broad and increase your rankings
As a part of this article, i have just given credit to the source from which i have taken this post as per the suggestion of internal and external links.
Source: http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday