Ten Search Marketing Tips

Posted on January 20, 2012 by contempotech

According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. Here are ten search marketing tips to improve search results

  • Start with title tags
  • Valuable site content
  • Proper anchor text
  • Searchable images
  • Deep linking
  • Promotion through quality content
  • Easy navigation through breadcrumbs
  • Site maps and webmaster tools
  • The dreaded 404 page
  • Go mobile
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Don’ts in SEO

Posted on January 18, 2012 by contempotech
  • When ma king a site, do not cheat your users, i. e. those people who will surf your website. Do not provide them with irrelevant content or present them with any fraudulent schemes.
  • Avoid tricks or link schemes designed to increase your site’s ranking.
  • Do not employ hid d en texts or hidden links.
  • Google fr owns upon websites using cloaking technique . Hence, it is advisable to avoid that.
  • Automated queries should no t be sent to Google.
  • Avoid stuffing page s with irrelevant words and content. Also don’t create multiple pages, sub-domains, or domains with sign significantly duplicate content.
  • Avoid just for search e n gines or other “cookie cutter” approaches such as affiliate programs with hardly any original content.
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Do’S in SEO

Posted on January 12, 2012 by contempotech
  • A website should have crystal clear hierarchy and links and should preferably be easy to navigate.
  • A site map is required to help the users go around your site and in case the site map has more than 100 links, then it is advisable to break it into several pages to a void clutter.
  • Come up with essential and precise keywords a n d make sure that your website features relevant and informative content.
  • The Google crawler will not recogniz e text hidde n in the images, so when describing important names, keywords or links; stick with plain text.
  • The TITLE and ALT tags should be descriptive and accurate and the website should hav e no broken links or incorrect HTML.
  • Dynamic pages (the URL con s isting of a ‘ ? ’ character) should be kept to a minimum as not every search engi ne spider is able to crawl them.
  • The robot s .txt file on your we b se rver s h ould be current and should not block the Googlebot crawler. This file tells crawlers which directories can or cannot be crawled.

 

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