| Ecommerce site |
: |
A website devoted to retail sales |
| External Link | : | Link which leads to another domain |
| Entry Page | : | The page through which an user enters in to a website |
| Error page | : | A web page showing an error message "File not found" |
| EPC | : | Earnings Per Click |
| EXE | : | Executable |
| Frames | : | A technique created to display multiple smaller pages on a single display |
| FAQ | : | Frequently Asked Question |
| FTP | : | File Transfer Protocol |
| Gateway Page | : | The first page visited by a user on a website |
| GIF | : | Graphics Interchange Format |
| GOOGLE | : | One of the most popular search engines |
| Google Dance | : |
The change in SERPs caused by an update of the Google database or algorithm. The cause of great angst and consternation for webmasters who slip in the SERPs. Or, the period of time during a Google index update when different data centers have different data |
| Google Juice | : |
(trust, authority, pagerank) trust / authority from Google, which flows through outgoing links to other pages |
| GUI | : | Graphical User Interface |
| Googlebot | : | The crawler which Google use to index web pages |
| GYM | : |
Google - Yahoo - Microsoft, the big three of search |
| Header Tags | : | HTML tags that help drawing attention to important information |
| HTTP | : | Hyper Text Transfer Protocol |
| HTML | : | Hyper text markup language |
| Home page | : | The main page of entry of a website |
| Hyperlink | : | A link which lead to another page |
| Headings | : | Heading describes the subject of the section |
| Hub | : |
(expert page) a trusted page with high quality content that links out to related pages |
| Inbound link | : | A link to a site from another site |
| Inlink | : |
(incoming link, inbound link) Inbound links from related pages are the source of trust and pagerank |
| IP address | : | Internet protocol address |
| ISP | : | Internet service provider |
| Impression | : |
The event where a user views a webpage one time |
| Index | : | A search engine's database to store textual content of every web page |
| JavaScripts | : | programs written in JavaScript language |
| Junk pages | : | Meaningless pages with keywords stuffed to spam search engines |
| JPEG | : | Joint Photographic Experts Group |
| JSP | : | Java Server Pages |
|
KPI's | : | Key performance indicators |
| Keyword | : | A word which an user enters in search engine to search for information |
| Keyword density | : | The number of times a keyword appears in a page |
| Keyword research | : | Determining words which an user use to search information |
| Keyword stuffing | : | Placing excessive amount of keywords |
| Keyword Matching | : | Selecting and providing advertisement based on user's search query |
| Landing Page | : | Its the page where people land once they click on a link |
| Link baiting | : | Practice of creating attention using headlines and inserting links in articles |
| Link building | : | Requesting links from other sites to increase your link popularity |
| Link farm | : | Group of highly inter linked websites with the purpose of link popularity |
| Links | : | Text or image which when clicked leads to another page |
| Link Juice | : | trust, authority, pagerank |
| Link Spammer | : | An user who uses unethical issues to obtain links from other sites |