Contact Us
Contempo Technologies Pvt Ltd

SEO Glossary

Home » SEO Glossary

A glossary is an alphabetical list of words relevant to a particular field with the definitions for those words. A glossary always appears at the end of a book including words within that book which are either newly introduced, uncommon or specialized.

Contempo Technologies provides a list of jargons which are commonly used in search engine optimization or search engine marketing. Beginners can make use of this section to understand the terms used in the search engine optimization industry.

Ecommerce site : A website devoted to retail sales
External Link:Link which leads to another domain
Entry Page:The page through which an user enters in to a website
Error page:A web page showing an error message "File not found"
EPC: Earnings Per Click
EXE: Executable
Frames:A technique created to display multiple smaller pages on a single display
FAQ:Frequently Asked Question
FTP:File Transfer Protocol
Gateway Page:The first page visited by a user on a website
GIF:Graphics Interchange Format
GOOGLE:One of the most popular search engines
Google Dance: The change in SERPs caused by an update of the Google database or algorithm. The cause of great angst and consternation for webmasters who slip in the SERPs. Or, the period of time during a Google index update when different data centers have different data
Google Juice: (trust, authority, pagerank) trust / authority from Google, which flows through outgoing links to other pages
GUI:Graphical User Interface
Googlebot: The crawler which Google use to index web pages
GYM: Google - Yahoo - Microsoft, the big three of search
Header Tags:HTML tags that help drawing attention to important information
HTTP:Hyper Text Transfer Protocol
HTML:Hyper text markup language
Home page:The main page of entry of a website
Hyperlink:A link which lead to another page
Headings:Heading describes the subject of the section
Hub: (expert page) a trusted page with high quality content that links out to related pages
Inbound link:A link to a site from another site
Inlink: (incoming link, inbound link) Inbound links from related pages are the source of trust and pagerank
IP address:Internet protocol address
ISP: Internet service provider
Impression: The event where a user views a webpage one time
Index:A search engine's database to store textual content of every web page
JavaScripts:programs written in JavaScript language
Junk pages:Meaningless pages with keywords stuffed to spam search engines
JPEG:Joint Photographic Experts Group
JSP:Java Server Pages
KPI's:Key performance indicators
Keyword:A word which an user enters in search engine to search for information
Keyword density:The number of times a keyword appears in a page
Keyword research:Determining words which an user use to search information
Keyword stuffing:Placing excessive amount of keywords
Keyword Matching:Selecting and providing advertisement based on user's search query
Landing Page:Its the page where people land once they click on a link
Link baiting:Practice of creating attention using headlines and inserting links in articles
Link building:Requesting links from other sites to increase your link popularity
Link farm:Group of highly inter linked websites with the purpose of link popularity
Links:Text or image which when clicked leads to another page
Link Juice:trust, authority, pagerank
Link Spammer:An user who uses unethical issues to obtain links from other sites
Verify = ?
SEO Packages
Link Building Packages
PPC Packages