Seo Analytics is the measurement, collection, analysis and reporting of internet information for the purpose of comprehending and optimizing website usage. Analytics is not just used for measuring the traffic of a website but also for business and market research.
Seo analytics application can help companies to analyze the results of advertising campaigns. It helps to estimate how the site traffic has been changed after a new advertising campaign was introduced. It also provides information on the number of visitors, page views and certain other factors to analyze the traffic and popularity trends which is needed for market research. You can learn exactly where your customers come from and which markets are most profitable for your site.
By segmenting visitors, you find out how profitable your search marketing campaigns are across various search engines and search strategies like Search Engine Optimization, pay per click and Pay-For-Calls. You will exactly get to know how your site operates and how your visitors interact with it. The two categories of analytics are off-site analytics and on-site web analytics.
Off- site analytics is all about the measurement of a website’s potential or opportunity addressees, its visibility or wider consequence to the web community as it exists currently. The best part is that it can provide you with invaluable management information for decision making
On-site analytics measures the performance of your website in a commercial context. This data is typically compared against the KPI's for performance and used to improve a web site or marketing campaign based on the audience response.
Marketers want to know if their websites are attracting visitors and whether or not their investment is paying off, they should really concentrate on web analytics. You can also identify the navigational points that prevent visitors from completing their goals.